Barbie, Hot Wheels, Masters of the Universe – hardly any manufacturer has shaped as many childhood bedrooms as Mattel. Since 1945, toy classics have been born under this name, today rounded out with detailed collector's action figures and licensed collaborations. This is the grown-up department of the toy shelf: ripping open the packaging is strictly optional.
Ferrari Hot Wheels Die-Cast Vehicles 5-Pack 1:64
Masters of the Universe Silver Series Die-Cast Vehicle 1/64 Bone Shaker
Minecraft deluxe plush figure Chicken Jockey 20 cm
The Incredible Hulk Marvel Legends Hulk 2099 Action Figure 15 cm
Star Wars: Droids Black Series C-3PO Action Figure
The Transformers: The Movie Studio Series Leader Class
Transformers x NFL Action Figure Pittsburgh Steelers
Founded in 1945 in California, Mattel made toy history more than once: in 1959 the company introduced Barbie, in 1968 the first Hot Wheels rolled off the line, in 1982 the Masters of the Universe conquered kids' bedrooms – and with UNO, the company also owns one of the most-played card game classics around. The box-office success of the 2023 Barbie movie proved along the way that Mattel brands have long since become pop culture for every generation. Anyone talking about toys today simply can't avoid this name – whether out of nostalgia or as a collector.
The range here is sorted accordingly grown-up: the action figures hold collector's editions of Eternia heroes and other licensed collaborations, while the die-cast contingent from Hot Wheels parks among the scale figures. Pink icon culture is found under Barbie, muscles and magic under Masters of the Universe – use the filters to narrow the range by product type.
Masters of the Universe 2026 Movie Feature Action Figure
Future Foundation Marvel Legends Action Figure 2-Pack
Masters of the Universe x Transformers action figure Bumblebee Armor Man-At-Arms heo European Exclusive 14 cm
Masters of the Universe Origins Cartoon Action Figure
Jurassic World: Survival Gigantic Thrashers Action Figure
Marvel Legends Ultimate Wolverine Action Figure 15 cm
Teenage Mutant Ninja Turtles World of TMNT Action Figure
Transformers One Studio Series Deluxe Class Action Figure
Power Rangers x Godzilla Green Godzilla Action Figure
Marvel Legends Action Figure Marvel's Marrina (BAF: Marvel's)
Masters of the Universe Origins Cartoon Action Figure
Listing everything Mattel invented takes a while: founded in 1945 in California, the company ranks among the largest toy manufacturers in the world and has multiple century-defining brands in its portfolio – Barbie (since 1959), Hot Wheels (since 1968), the Masters of the Universe (since 1982), and the card game UNO, plus Fisher-Price for the very youngest. Mattel has long since stopped serving only children: collector's action figures, display-case-quality die-cast models, and collaborations with licensed worlds from Minecraft to Jurassic World specifically target adults who never quite gave up playing. At Elbenwald you'll find a selection from this cosmos – no upper age limit required. Whether it's a reunion with your own childhood or a new addition for the display case: the selection covers both.
The ability to turn toys into icons. A Barbie isn't a doll, it's a piece of design history with its own film career – the 2023 Barbie movie became a worldwide phenomenon. A Hot Wheels car at 1:64 scale is precision work with cult status for collectors, and the Masters of the Universe have maintained a fanbase since the eighties that examines reissues of classic figures with a discerning eye. Add to that crossovers designed to specifically target collectors' hearts – when He-Man meets other cult brands, or race cars recreate famous movie vehicles. In short: Mattel masters the game of nostalgia just as well as the game of the display case. The respective product page names the scale and finish details.
Collector's action figures, die-cast models, plush, and more from the Mattel cosmos – from Masters of the Universe to Hot Wheels to licensed collaborations. Use the filters to narrow the range by product type.
The best known include Barbie, Hot Wheels, Fisher-Price, UNO, and the Masters of the Universe. Mattel also produces toys and collectibles for numerous licensed worlds like Minecraft or Jurassic World.
Yes. Mattel manufactures its licensed products as an official partner of the respective brands; you'll find the license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods.
Eternia nostalgics start with the action figures, while model-car fans find Hot Wheels cars among the scale figures – six-packs for the ambitious collector included. Soft goods from licensed worlds like Minecraft snuggle up among the plush figures, and card game classics and more are ready at the card games. And if you're still after a little something extra, browse the gift ideas.
The big Mattel worlds have their own addresses: Barbie for the pink side of pop culture, Masters of the Universe plus He-Man for the muscular one. Licensed shoppers keep browsing at Minecraft and Jurassic World – and the Gaming theme world gives you the full overview of playable worlds.
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The actual product exactly matches the specifications in the product description.
