Hot Wheels – die-cast cars from the house of Mattel
There are few sounds that so unmistakably say childhood as a die-cast car shooting through an orange loop. Hot Wheels has belonged to Mattel since 1968 and has produced billions of little cars in that time – from the first Redlines assortment to today's special models that adults leave unopened in the blister. At Elbenwald this category is becoming the home for officially licensed Hot Wheels articles, from the model for the track to the piece for the shelf.
What sets Hot Wheels apart?
The double role as toy and collector's item. On one side are cars made to be used, dented and dug out again; on the other a collecting culture with rules of its own, in which casting variants, wheel types and production years all matter. Legendary among these are the Treasure Hunts – rare models hanging inconspicuously among the normal series on the shelf, turning a supermarket trip into a treasure hunt. Added to that is the brand's design courage: alongside licensed reproductions of real road vehicles there have been decades of fantasy castings that never made it onto a road and still count among the best-known models.
Frequently asked questions
Which Hot Wheels products are available at Elbenwald?
The category has just been set up and is filling with officially licensed articles of the brand. Whatever arrives appears directly here – a regular look is worth it.
What scale are Hot Wheels cars?
The standard scale is 1:64, which corresponds to around seven and a half centimetres in length. For collector series there are also larger scales such as 1:43 or 1:18.
What are Treasure Hunts?
Rare models mixed into the normal series in small numbers. They can be spotted by special wheel types and small symbols on the packaging, and are sought after accordingly.
Range overview
The category is ready and growing with the range. Until the first articles arrive, the way leads to the parent company Mattel, to the sister brand Barbie and to Figures for everything that stands next to the cars on the shelf.
What else goes with it?
Collectibles across every licence are bundled in Collectibles, while the brand's video game appearances are sorted into Gaming.