Eight letters, one sound that reshuffled K-pop in 2022: NewJeans debuted under the HYBE label ADOR with the single "Attention" and became a global pop-culture phenomenon within just a few months. Member Minji, the oldest in the group and often treated as its informal leader despite holding no official title, now gets her own small moment at Elbenwald – as a collectible Funko Pop figure in NewJeans's signature, minimalist style.
NewJeans debuted on July 22, 2022, under the HYBE sub-label ADOR with the single "Attention" and the EP "New Jeans", which followed shortly after. From the start, the group leaned into a laid-back sound inspired by the '90s and early 2000s and deliberately skipped the genre's usual months-long teaser campaigns – an approach that paid off immediately. At Elbenwald you'll find officially licensed merchandise for the group, currently focused on member Minji.
With calmer, songwriting-focused pop music, NewJeans set a deliberate counterpoint to the more bombastic productions that had long defined K-pop – and it struck a nerve far beyond Korea. Minji, the group's oldest member, is seen by many fans as its informal leader despite lacking an official title: present in choreography, interviews, and the group's visual identity. This mix of understated aesthetics and outsized impact made NewJeans one of the most defining K-pop debuts of recent years.
A Funko Pop figure of Minji – an officially licensed collectible in NewJeans's signature style.
On July 22, 2022, with the single "Attention", followed by the debut EP "New Jeans" under the HYBE sub-label ADOR.
The oldest member of NewJeans, often perceived as the group's informal leader despite holding no official title.
The current range features the Funko Pop figure of Minji – compact, instantly recognizable, and a collectible for any K-pop fan corner.
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